Google now discounts all reciprocal links

For an extended period, reciprocal links have dominated the landscape of inbound linking strategies. However, this approach requires a shift. Google has implemented changes to its algorithm that now devalues all reciprocal links. The updated algorithm is designed to detect…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, a sophisticated and calculated method is used for integrating images in an SEO-friendly manner, which extends beyond the simple application of ALT tags. This strategy not only boosts your search engine rankings but also…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On…
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