Absolute Links vs. Relative Links – SEO Value

The debate over the use of absolute versus relative links continues to be a divisive topic within the SEO community. Absolute links are…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, a sophisticated and calculated method is used for integrating images in an SEO-friendly manner, which extends beyond…
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Google now discounts all reciprocal links

For an extended period, reciprocal links have dominated the landscape of inbound linking strategies. However, this approach requires a shift. Google has implemented…
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